Crusade for the Homeless Foundation
admin | Foundations | Friday May 22 2009CRUSADE FOR THE HOMELESS FOUNDATION
- Website Design
- E-Commerce
- Social Media Development
- Email Marketing Campaign
The Crusade for the Homeless Foundation is a campaign of private sector individuals, foundations, and businesses to raise an endowment to help construct supportive housing for those experiencing chronic homelessness in the community.
White Label was privileged to join forces with Mr. Jack Gallivan and his team behind the Crusade to help the foundation achieve their goals online. The foundation uses the website to not only raise funds, but also educate viewers about the current issues surrounding chronic homelessness both in Salt Lake City and nationally.
The programming team at White Label worked to make the Crusade’s “One Percent” campaign translate into a user-friendly donation page online. The “One Percent” campaign asks supporters to contribute 1% of their annual income one time. Using these funds, the community can build enough permanent supportive housing to house all Utah’s chronically homeless individuals and families.
The donation page allows donors to determine 1% of their income, as well as give to the foundation in a variety of ways. Donors can choose to make a recurring pledge over the length of a year or give in a lump sum. The end result is a seamless, one-page donation process for donors.
The Crusade for the Homeless Foundation website also acts as a central location for social media marketing efforts by supporters. The website’s “Share” page allows supporters to tell their friends and family about the foundation using their social media network. The use of a social media widget and badges helps the Crusade reduce the administrative costs of advertising to the community.
In addition, White Label implemented an email marketing campaign strategy to allow the team behind the foundation to tell their email contacts about the exciting happenings at the organization.
