• Website Design

The Roots Rock Reggae Festival is one of the biggest outdoor music festivals in the state.  This website includes a photo gallery, directions to the event and information about the artists scheduled to perform at the event.  The website was designed to seamlessly integrate the concert organizers’ social media efforts.

White La

• Website Design
  

White Label worked with VJ Professionals to develop an innovative website for a “Visual Disk Jockey” or “V.J.”  Our design team utilized amazing 3-D modeling by Sam Reden and a simple box layout to capture the uniqueness of their company.

• Website Design
  
• E-Commerce
• Social Media Development
• Email Marketing Campaign
  

The Crusade for the Homeless Foundation is a campaign of private sector individuals, foundations, and businesses to raise an endowment to help construct supportive housing for those experiencing chronic homelessness in the community.

White Label was privileged to join forces with Mr. Jack Gallivan and his team behind the Crusade to help the foundation achieve their goals online. The foundation uses the website to not only raise funds, but also educate viewers about the current issues surrounding chronic homelessness both in Salt Lake City and nationally.

The programming team at White Label worked to make the Crusade’s “One Percent” campaign translate into a user-friendly donation page online.  The “One Percent” campaign asks supporters to contribute 1% of their annual income one time.  Using these funds, the community can build enough permanent supportive housing to house all Utah’s chronically homeless individuals and families.

The donation page allows donors to determine 1% of their income, as well as give to the foundation in a variety of ways.  Donors can choose to make a recurring pledge over the length of a year or give in a lump sum.   The end result is a seamless, one-page donation process for donors.

The Crusade for the Homeless Foundation website also acts as a central location for social media marketing efforts by supporters.  The website’s “Share” page allows supporters to tell their friends and family about the foundation using their social media network.  The use of a social media widget and badges helps the Crusade reduce the administrative costs of advertising to the community.

In addition, White Label implemented an email marketing campaign strategy to allow the team behind the foundation to tell their email contacts about the exciting happenings at the organization.

• Website Design
  
• E-Commerce
• Social Media Development

Etsy.com is an online marketplace which encourages users to “buy, sell, and live handmade.”  White Label was asked to theme a blog that was lively, fun, and gave our client the ability to make updates daily with her favorite Etsy items. The blog is called Etsy Item of the Day.  The client would be making posts from her home laptop that included text, pictures, links and videos. We customized this theme for the user friendly WordPress Content Management System (CMS).  This gave our client an easy to use interface to easily make changes from home.

In fact, check out the image below to see for yourself the interface this blogger uses at her home:

This blogger also utilizes Twitter to help market her blog to those who support Etsy.com.  The account has several thousand followers, allowing the blogger to begin monetizing her efforts.  The blog has custom-designed ad space, which the blogger sells to those interested in advertising their Etsy products.  The advertising space is even sold directly on the blog’s site!

White Label was thrilled to help this blogger use social media, e-commerce, and a great website design to turn a passion into profit.

• Website Design
  
• Email Marketing Campaign
  

HarryO’s Entertainment Group runs a successful nightclub located on Main Street in Park City.  HarryO’s nightclub is one of the hottest spots during the annual Sundance Film Festival.  The artists who have appeared on the club’s stage range from Velvet Revolver and Maroon 5 to Akon and Lil Wayne.

The White Label design team had a lot of fun working with this all flash website. The traditional limitations of working with CSS and HTML websites went out the window when developing this website. The HarryO’s website sells tickets, displays pictures, and allows users to book VIP reservations. It also has interactive driving directions, the ability to capture emails, and a calendar.  The custom-made MP3 player gives visitors the feeling of the club’s experience!

• Website Design

White Label completed a website re-design for the Utah Continuum of Care, an organization which advocates for the homeless in Utah by coordinating services, sharing information, and increasing public awareness.  Our team implemented a clean and simple design scheme to organize the organization’s information. The new sleek design makes it easier for members to find meeting minutes, membership applications, executive committee contact information, and other vital information on the website.

• Website Design
  

Park City Concerts hosts special winter & summer concerts in Park City.  This year, the foundation will be hosting free concerts at venues such as the Star Bar, Harry O’s & the Canyons.

White Label created this site with a budget in mind.  The goal of this project was to design a simple way for the foundation to post their newest infomation or any last minute show changes. They can upload images and links to any new artists they are featuring from their offices using our Content Managemetn System (CMS).  Learn more about White Label’s CMS by contacting our team info@whitelabelgraphics.com

• Website Design
  
• Database Development
  

When Utah NAHRO came to White Label for a new website, our team anticipated a smooth project with few obstacles.  However, our team quickly realized that in order to finish the website, we need help from NAHRO’s former web designer – which isn’t always an easy task!  Luckily, we finally reached the former designer and we secured the organization’s extensive database on the new website.

Lesson to be learned:  Make sure domains are registered in your name to avoid a lengthy chase to find your old web designer!

• Visual Media Design

The Tatou restaurant and members-only lounge on Main Street in Park City was in need of promotional material for their grand opening on Christmas Eve.  Using Tatou’s strong branding elements, White Label created two designs for the founders of the chic restaurant.

Tatou has been building a reputation as an amazing dining experience. Our emphasis of these promotional designs was classy and sophisticated.

• Email Marketing Campaign

The Road Home is a shelter for families and individuals overcoming homelessness in the Salt Lake City area.  White Label worked with the Development Office staff at the shelter to implement successful email fundraising campaigns.  The campaign goals include allowing supporters to tell their friends and family about the organization, solicit donations from supporters, and raise awareness about new programs.

Each email campaign managed and executed by White Label includes a campaign summary report.  The quarterly campaign for The Road Home was sent to 5,000-7,500 supporters, and every detail of the campaign’s effectiveness was reported to the agency.  The report includes the total number of emails opened, each time the email is shared with friends and family, and the number of clicks on each link within the email campaign.

The report also includes data for the organization to save time, future funds, and improve communication with supporters.  A complete list of undeliverable email addresses is given to the organization, which allows them to update their database.  The report also includes the number of supporters who indicated they would like to opt-out of future email campaigns, allowing The Road Home to have open dialogue with a donor’s solicitation preferences.

In recent months, the campaigns have generated an average 8 to 10 fold return on the organization’s cost.  Better still, the email fundraising campaigns are created and carried out by our design team, allowing for agency staff more time to focus on other efforts.

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